Wednesday, October 24, 2007

The Big Apple

Last week I attended the PDN PhotoPlus Expo in New York City for the first time. After three days of workshops, meetings, and trolling the hundreds of display booths featuring camera equipment, software and gizmos, I decided I needed further sensory overload and walked to Times Square with my point-and-shoot in hand. (Yes, I do own one.)

Signs, lights, scrolling tickers, billboards stacked three high on the faces of buildings, advertisements, street vendors, tour bus hawkers and yellow taxis constantly call out for attention. To experience life as one with ADD, stroll a few blocks in Times Square.

A morning in Times Square brought two reactions on my part. One was amusement, the other disinterest. As a photographer I found it fascinating to study the images selected to catch the eye in the midst of a multitude of advertisements. As a human being, I found I couldn't handle all the stimuli and began shutting down the receptors. The processing circuits were sizzling and needed a break. The glitz, the glamor, the buzz were fun, but how much of the information actually stuck in my brain? Research project anyone?

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